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Global trend towards sweet potato products:

The Sweet Potato is the 7th most important food crop worldwide the number of Sweet Potato in the USA increased 27% in 2016, near doubling from 2014, according to Innova Market insights, which tracks food introductions

Restaurants in the USA are jumping on the bandwagon too: Sweet Potatoes are now found on 28% of Restaurants’ menus, up 14% from four years ago, according to Datassential, a Chicago-based market research firm